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Source: Really Good Emails The downsides of animated GIFs in email marketingĪs wonderful as animated GIFs are, they aren’t without their faults. Tinker teases both a Black Friday sale as well as a limited edition watch with this animated GIF to keep subscribers looking out for the next email with more information. Subscribers will have to click through to see the actual product. Linus’ electric bike is just hinted at in the shadows in this email. Tease something new or coming soonĭo you have some new content or product you’re about to release? Have a great offer coming out soon? Use an animated GIF to create awareness or interest in your product-and have subscribers looking out for your next email.Īpple teases an extended Black Friday sale and urges subscribers to “save the dates” for shopping so they don’t miss out on deals.

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Headspace shows you how to find your calm with a GIF better than anyone could explain with words. By making four different animations, the subscribers have to scroll to see the whole story. Use an animated GIF to illustrate a complex idea or show your subscribers that things are even easier than they think.īaggu took simple cleaning directions to the next level by animating them. If a picture is worth a thousand words, then an animated picture is probably worth even more. Magic Spoon shows off their different flavors and awesome package design. Webflow shows their product in action so subscribers know what to expect. ILIA Beauty showcases their product in action with real people. There’s nothing like an animated GIF to show off how your product or service works. We used a faux video GIF to draw attention to our video and get subscribers interested in clicking to see more.

Xfinity places their GIF further down in the email to draw their subscribers in and encourage them to scroll. Grammarly uses a subtle animation to draw attention to their offer. Grab your subscribers’ attentionĪdding animation in email with a GIF is a great way to grab your subscribers’ attention, point them toward an action you want them to take, or keep them scrolling to make sure they get your whole message. Whether you prefer a hard “G” or like to rhyme GIF with a certain brand of peanut butter, let’s look at why GIFs are so useful in emails. What are the benefits of animated GIFs in email? While there is still some debate as to how you actually pronounce “GIF,” most will agree that GIFs can be an excellent marketing tool. Animated GIFs are enjoying a renaissance both on the web and in email marketing. In the internet’s early years, GIFs (and the marquee and blink tags) were the primary method of adding movement to a web page.Ī lot has changed since the 1990s.

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Similar to how a flipbook works, GIFs rapidly display a series of images to produce the illusion of motion. More importantly, though, GIFs can be animated. Due to wide support across browsers and email clients, GIFs have been a popular image format since the early days of the internet. GIF, which stands for Graphics Interchange Format, is an image format developed by CompuServe in 1987.

How to make animated GIFs with Adobe Animate.

So how can you get in on this action? In this blog post, we’ll cover: According to our 2020 State of Email data, 51.28% of marketers said they’re using animated GIFs at least sometimes in their marketing emails.

Enter: Animated GIFs in email.Įmail marketers are increasingly turning to animated GIFs in email to provide extra visual interest in their messages. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message. Enterprise Plan Boost collaboration and drive resultsĪs an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images.

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